Midburn

Responsive website (desktop and mobile)

Introduction

Midburn is a registered organization that produces an artistic event of utter self-expression. The event has been held in the Negev region of Israel since 2014, and is founded on 14 principles. It is the local rendition of the famous Burning Man festival, held annually in the Black Rock Desert in Navada, USA.

The challenge

Designing a mobile-friendly one-pager. I chose to redesign the existing Midburn website because I felt it did not fully represent the sensation and atmosphere of the festival. It was lacking in creativity, missing that sense of originality that is the very soul of Midburn. In order to attract potential users who are unfamiliar with the festival, it seemed better suited to design a website that sends the right vibe.

The solution

The main element in designing a festival website is using eye-catching photos, strong colors and creative elements (less text) in order to convey the atmosphere. For that reason, I chose a one-pager template. This provided me, as a designer, a greater degree of freedom, the ability to go more in-depth and use creativity in my visual work.

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Midburn Festival is a journey into a world of fantasy, dreams and creativity.

A one-pager is exactly the first place on the journey on which I wanted to take the user.

Site navigation

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The site is a visual website for the festival, used for selling tickets.

There are two types of users:

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One:

users who already know the festival; for these I created a ‘purchase now’ option at the top of the page, saving them the need to scroll down the website.

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Two:

Potential users who are unfamiliar with the festival; they can scroll down until they reach the purchase option.

The design

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The design concept and graphic language I created are based on desert elements. Walking through the desert, our footsteps raise dust clouds. This was the inspiration for an element I wanted to incorporate in the site, one that gives off a sense of mystery and fantasy. The incorporation of elements and photos from the festival reflects the freedom of expression and art.

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UI Design

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Colors

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The color scheme is inspired by the tones of the desert. I also wanted to evoke in the users a sense of joy and creativity with the use of yellow and orange.

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Typography-Desktop
 

Typography-Mobile
 

Font families

Roboto

Aa

Heading 1  /  Regular 50
 

Body text  /  Regular 22

Body text  /  Light 25
 

Buttons  /  Medium 25
 

Body text  /  Regular 14

Heading 1  /  Regular 30
 

Body text  /  Light 13
 

Buttons  /  Medium 20
 

Luna

Aa

Heading 1  /  Regular 40
 

Heading 2  /  Regular 35
 

Heading 1  /  Regular 20
 

Heading 2  /  Regular 25
 

Buttons

Default

Ghost Button

Default

Ghost Button

Absolute
self-expression

Participation
 

Total
self-reliance
 

Do not
leave traces
 

Instantaneous

Non-commercial

Giving gifts

Civil liability

Community effort

Absolute
generalization

Read more button

Left, right
arrow buttons

Up Buttons

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